Web Design – SKINNY

Belong . Website + Magazine

Commissioned to rebrand and restructure the truelybelong.com website which provides information on the freedom and security across Dominica, Grenada and St Kitts and Nevis, through dual citizenship. Their current site did not speak to their high net-worth global audience, who needed this presented as an inspiring lifestyle opportunity. Image curation and editing was key to present a uniformed beautiful site that feels like a magazine. Skinny were also requested to redesign their quarterly magazine, Truly Belong, and newsletter to which we applied the clean modern stylings from the website to the publication to appeal to global luxury audience across a wide age range. ...

December 19, 2016

Secret Energy Website + Course Creation + Strategy

Delighted to creatively and strategically assist the launch of the Secret Energy platform as it transitioned from the groundbreaking information and community platform, Resistance2010.com. Secretenergy.com is a spiritual and educational social platform with a multitude of in-depth content and large growing community. We created the UI, branding, visual content and oversaw site development pre-launch and launch for one year. We also provided digital strategy and management to create new streams of income which included the launch of the profitable 'The Innerversity' a series of online video presentations from Sevan Bomar, with accompanying course materials. The Innerversity now in Semester 2, launched Semester 1 in Summer 2015 this is now at 600+ subscriptions* set with a target price of $360 per course. The first semester averages equal $216,000+ in capitol which does not account for the uplift of traffic funnelled into the online store. TESTIMONIAL I have personally taken the time to write this recommendation due to the impact that Skinny has had on our project which encompassed Web Development, Branding, Design, and Marketing. In our experience we have dealt with few firms that have such a precise and constantly evolving expertise in these fields. We target a very complex niche market however this did not impede Skinny from determining and implementing exactly what was needed for our expansion. In short our entire launch plan that was staged to go live right before before our engagement with Skinny was “bloated” with a great deal of features, graphics, clashing glamour and glitz which as we learned did not actually represent our message or objectives but instead leaned on perceived functionality and graphic design to win over our clients. Needless to say the approach did not work and while we were heavily invested in our previous expenditure we needed a major overhaul because we could not go live with so many issues. In came Skinny with a team that not only allowed us to recover and proceed with our opening strong, but also catapult our main product, The Innerversity, to the top positions of visibility which we needed to surmount our competitors. In relation to ROI we have reached over 1000% percent as we have an ongoing product that was initially launched in tandem with Skinny services and continues to mature and gain steam due to our decision to hire them to find multiple sound solutions for our business. Sevan Bomar . Owner . Secret Energy * October 2016...

December 16, 2016

Luxure . WEBSITE + ANIMATION + INVESTOR BROCHURE

Skinny were honoured to undertake a series of projects for The Luxure Group, whose assets include luxury style bible, Luxure magazine. The quarterly title needed a robust and meticulous CMS to give them complete pixel control of their site for each issue. We created a simple and stylish responsive site with CMS delivering full screen video backgrounds, audio and image transitions, data collection, plus delivery of media items and automation of tasks. The site went onto win 'Silver' for Best Homepage in the pan-European Awards for digital excellence at 2013's The Lovies Awards. We were also commissioned by the Business division to deliver several creative assets including a 2 minute animated promo, internal brochures, stationary and investor micro-site utilising their striking editorial imagery to create this array of sophisticated assets. We have subsequently updated the video to include a version in Mandarin with additional sections. TESTIMONIAL Skinny have consistently delivered exceptional creative works as part of the evolution of the Luxure brand, expertly showcased through unique and engaging animation tools and beautifully designed presentations, enabling us to successfully transition from brand build phase into a commercial proposition. Each piece of work is unique, delivered with meticulous attention and a real passion to exceed expectations. Jo James. Chief Executive. Luxure Group ...

December 16, 2016

Marcus . Website

Skinny won the pitch to create a new online destination for Marcus, the London Berkeley Square store that houses the most important collection of watches in the world. The website will be a new and critical sales channel for the boutique that not only beautifully showcases its immense catalogue but creates excitement and a little fun with its stunning unique collection of Haute Horlogerie, each piece a one-off commissioned by Marcus Margulies. The personality of each of these wonderful items was brought out through design – where else would you find a combination of Robots, Sharks, Divers, Clowns and Medieval books among other concepts. We also created a platform for a Knowledge Base and spotlighted Marcus’s collection. Concept, art direction, wire framing, UX design and video were all developed in-house, but we brought in the wizards over at Appfly to deliver on development. ...

December 16, 2016

AI-generated image showcasing luxury jewelry with cutting-edge design techniques

NAUDE BOURN REBRAND + WEBSITE

Naude Bourn: Redefining Luxury Jewelry Branding with AI-Assisted Design We're excited to showcase our recent collaboration with Naude Bourn, a bold New York City jewellery brand that's making waves in the luxury market. This comprehensive project encompassed a full rebrand (aside logo), website design and development, and AI-generated marketing images, resulting in a cohesive and cutting-edge brand presence. Naude Bourn approached us with a vision to revolutionise their brand identity and online presence. They needed a fresh, luxe look that would appeal to their discerning clientele while maintaining the essence of their powerfully bold designs. Our Approach 1. Full Rebrand: We started by reimagining Naude Bourn's visual identity around their logo. We developed a colour palette and font pairings that reflected the brand's urban luxury aesthetic along 2. Website Design and Development: Leveraging the new brand identity, we designed and built on the shopify platform a website that showcases Naude Bourn's jewellery pieces in stunning detail. The site features an intuitive user interface, seamless e-commerce integration, and responsive design for optimal viewing across all devices. 3. AI-Generated Marketing Images: To complement the new brand and website, we utilised advanced AI tools to create a series of marketing images. These visuals blend the boldness of New York City style with the elegance of Naude Bourn's jewellery, creating a unique and captivating visual narrative. The Result The outcome is a cohesive, modern brand presence that positions Naude Bourn at the forefront of the luxury jewellery market. The new website provides an immersive brand experience, while the AI-generated marketing images offer endless possibilities for creative, on-brand content across various platforms. This project beautifully demonstrates how we can integrate traditional branding and web design expertise with cutting-edge AI technology to deliver exceptional results for our clients. Interested in elevating your brand with a similar approach? Let's connect and explore the possibilities for your business....

September 22, 2024

Black Links Global Rebrand

Commissioned for a full rebrand of the global directory, network and community service of Black Links, leaders in providing a multitude of network tools for business and consumers of African descent. A bright striking brand direction with a nod to tribal cultures was delivered and will be rolled out to the 130+ Black Link country sites in the forthcoming months. We also assisted with sites structuring for best possible user experience. Further project images and detail to follow…...

May 14, 2021

Le Vivisci . LOGO + MICRO SITE + STATIONERY

Exclusive Private Members Club needed a powerful logo and brand image that would be used to assist with the investment stage of the projects development. Working in collaboration with Ollie Weait, the challenge was to create an individual brand identity for a bespoke members club in France. The result draws on the almost magical symbology and esoteric methods of centuries of wine making in the region. The emblem was hand drawn in pencil on board before being finished in black draftsman's ink....

December 19, 2016

Agents of Beauty . LOGO + BRAND GUIDE + WEBSITE + STATIONERY DESIGN

Agents of Beauty, a newly established consultancy serving the luxury sector with bespoke events and strategic insights, sought an identity that blended heritage with a crafted, human touch. We began by developing comprehensive brand guidelines, setting the tone for a cohesive, elegant brand presence across all platforms. Central to this was a meticulously designed logo that captures the essence of craftsmanship, featuring layered elements and hand-drawn sketches. This logo became the foundation for all brand materials, with every piece reinforcing a refined, artisanal aesthetic. We extended this visual language into a beautifully crafted stationery set and presentation materials, each reflecting the brand's dedication to quality and attention to detail. For the stationery’s intricate print work, we collaborated with print expert Mark Hind at Project Arthur to ensure a flawless finish. The website mirrors the brand’s clean, sophisticated aesthetic, placing their remarkable work centre stage. Through seamless integration of design elements, the site presents Agents of Beauty as a brand defined by timeless elegance and strategic insight....

December 19, 2016

Wix Web design

April 24, 2024

By Bruce Russell WEBSITE + LOGO

Bruce Russell is at the pinnacle of the Bridal industry as London’s leading wedding planner. His specialist services cater for weddings and civil partnerships, private parties and special occasions – delivered with passion, style and grace. Skinny delivered a responsive stunning CMS site to showcase Bruce’s expertise alongside designing his new mailing, En-Favour. Bringing the elegance and style of Bruce's signature we simplifield content to deliver the confident message that confirm that Bruce's services are in a league of their own....

December 19, 2016

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