Branding – SKINNY

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Belong . Website + Magazine

Commissioned to rebrand and restructure the truelybelong.com website which provides information on the freedom and security across Dominica, Grenada and St Kitts and Nevis, through dual citizenship. Their current site did not speak to their high net-worth global audience, who needed this presented as an inspiring lifestyle opportunity. Image curation and editing was key to present a uniformed beautiful site that feels like a magazine. Skinny were also requested to redesign their quarterly magazine, Truly Belong, and newsletter to which we applied the clean modern stylings from the website to the publication to appeal to global luxury audience across a wide age range. ...

Sonya

December 19, 2016

Secret Energy Website + Course Creation + Strategy

Delighted to creatively and strategically assist the launch of the Secret Energy platform as it transitioned from the groundbreaking information and community platform, Resistance2010.com. Secretenergy.com is a spiritual and educational social platform with a multitude of in-depth content and large growing community. We created the UI, branding, visual content and oversaw site development pre-launch and launch for one year. We also provided digital strategy and management to create new streams of income which included the launch of the profitable 'The Innerversity' a series of online video presentations from Sevan Bomar, with accompanying course materials. The Innerversity now in Semester 2, launched Semester 1 in Summer 2015 this is now at 600+ subscriptions* set with a target price of $360 per course. The first semester averages equal $216,000+ in capitol which does not account for the uplift of traffic funnelled into the online store. TESTIMONIAL I have personally taken the time to write this recommendation due to the impact that Skinny has had on our project which encompassed Web Development, Branding, Design, and Marketing. In our experience we have dealt with few firms that have such a precise and constantly evolving expertise in these fields. We target a very complex niche market however this did not impede Skinny from determining and implementing exactly what was needed for our expansion. In short our entire launch plan that was staged to go live right before before our engagement with Skinny was “bloated” with a great deal of features, graphics, clashing glamour and glitz which as we learned did not actually represent our message or objectives but instead leaned on perceived functionality and graphic design to win over our clients. Needless to say the approach did not work and while we were heavily invested in our previous expenditure we needed a major overhaul because we could not go live with so many issues. In came Skinny with a team that not only allowed us to recover and proceed with our opening strong, but also catapult our main product, The Innerversity, to the top positions of visibility which we needed to surmount our competitors. In relation to ROI we have reached over 1000% percent as we have an ongoing product that was initially launched in tandem with Skinny services and continues to mature and gain steam due to our decision to hire them to find multiple sound solutions for our business. Sevan Bomar . Owner . Secret Energy * October 2016...

Sonya

December 16, 2016

AI-generated image showcasing luxury jewelry with cutting-edge design techniques

NAUDE BOURN REBRAND + WEBSITE

Naude Bourn: Redefining Luxury Jewelry Branding with AI-Assisted Design We're excited to showcase our recent collaboration with Naude Bourn, a bold New York City jewellery brand that's making waves in the luxury market. This comprehensive project encompassed a full rebrand (aside logo), website design and development, and AI-generated marketing images, resulting in a cohesive and cutting-edge brand presence. Naude Bourn approached us with a vision to revolutionise their brand identity and online presence. They needed a fresh, luxe look that would appeal to their discerning clientele while maintaining the essence of their powerfully bold designs. Our Approach 1. Full Rebrand: We started by reimagining Naude Bourn's visual identity around their logo. We developed a colour palette and font pairings that reflected the brand's urban luxury aesthetic along 2. Website Design and Development: Leveraging the new brand identity, we designed and built on the shopify platform a website that showcases Naude Bourn's jewellery pieces in stunning detail. The site features an intuitive user interface, seamless e-commerce integration, and responsive design for optimal viewing across all devices. 3. AI-Generated Marketing Images: To complement the new brand and website, we utilised advanced AI tools to create a series of marketing images. These visuals blend the boldness of New York City style with the elegance of Naude Bourn's jewellery, creating a unique and captivating visual narrative. The Result The outcome is a cohesive, modern brand presence that positions Naude Bourn at the forefront of the luxury jewellery market. The new website provides an immersive brand experience, while the AI-generated marketing images offer endless possibilities for creative, on-brand content across various platforms. This project beautifully demonstrates how we can integrate traditional branding and web design expertise with cutting-edge AI technology to deliver exceptional results for our clients. Interested in elevating your brand with a similar approach? Let's connect and explore the possibilities for your business....

Sonya

September 22, 2024

Branding Identity Guide

Sonya

November 21, 2024

Black Links Global Rebrand

Commissioned for a full rebrand of the global directory, network and community service of Black Links, leaders in providing a multitude of network tools for business and consumers of African descent. A bright striking brand direction with a nod to tribal cultures was delivered and will be rolled out to the 130+ Black Link country sites in the forthcoming months. We also assisted with sites structuring for best possible user experience. Further project images and detail to follow…...

Sonya

May 14, 2021

Le Vivisci . LOGO + MICRO SITE + STATIONERY

Exclusive Private Members Club needed a powerful logo and brand image that would be used to assist with the investment stage of the projects development. Working in collaboration with Ollie Weait, the challenge was to create an individual brand identity for a bespoke members club in France. The result draws on the almost magical symbology and esoteric methods of centuries of wine making in the region. The emblem was hand drawn in pencil on board before being finished in black draftsman's ink....

Sonya

December 19, 2016

Agents of Beauty . LOGO + BRAND GUIDE + WEBSITE + STATIONERY DESIGN

Agents of Beauty, a newly established consultancy serving the luxury sector with bespoke events and strategic insights, sought an identity that blended heritage with a crafted, human touch. We began by developing comprehensive brand guidelines, setting the tone for a cohesive, elegant brand presence across all platforms. Central to this was a meticulously designed logo that captures the essence of craftsmanship, featuring layered elements and hand-drawn sketches. This logo became the foundation for all brand materials, with every piece reinforcing a refined, artisanal aesthetic. We extended this visual language into a beautifully crafted stationery set and presentation materials, each reflecting the brand's dedication to quality and attention to detail. For the stationery’s intricate print work, we collaborated with print expert Mark Hind at Project Arthur to ensure a flawless finish. The website mirrors the brand’s clean, sophisticated aesthetic, placing their remarkable work centre stage. Through seamless integration of design elements, the site presents Agents of Beauty as a brand defined by timeless elegance and strategic insight....

Sonya

December 19, 2016

AI-generated marketing images designed to enhance product visibility and engagement for health supplements

Organic 101 Plus Packaging + AI Images

Revolutionising Supplement Branding with Design + AI We recently collaborated with Organic 101 Plus to create a comprehensive branding package for their new product, Bustas El Capsules. The project seamlessly blended our design expertise with advanced AI technology to deliver a standout brand identity in the competitive health supplement market. Our Approach 1. Logo Design: We crafted a distinctive, modern logo that encapsulates the natural essence of Bustas El Capsules, but is presented as a serious supplement. 2. Product Packaging: We designed sleek, informative packaging highlighting the product's benefits and appealing to health-conscious consumers. 3. AI-Generated Marketing Images: Utilising advanced AI tools and our art direction expertise, we created captivating visuals to enhance the product's appeal across various marketing channels. These images were further refined in Photoshop to ensure the highest quality. The Result Organic 101 Plus now boasts a cohesive, striking brand identity that effectively communicates the benefits of Bustas El Capsules. The suite of high-quality marketing materials resonates with their target audience and stands out in the crowded supplement market. Why AI-Generated Images? This project demonstrates how AI can be seamlessly integrated into the creative process, enhancing efficiency and innovation without compromising quality. By combining AI technology with our traditional design expertise, we delivered exceptional results that exceeded Organic 101 Plus's expectations. Explore More Ready to elevate your brand's marketing with AI-assisted design? Check out our Lifestyle Image AI Pack for visual campaign solutions, or contact us to discuss bespoke services similar to our work with apetito. TESTIMONY Skinny's AI Image Pack and general services have made a big difference to our marketing. We got stunning, on-brand visuals in days, not weeks. It's like having a world-class studio at our fingertips. Game-changer for our campaigns. THEO ANDERSON, ORGANIC 101 PLUS ...

Sonya

July 31, 2024

By Bruce Russell WEBSITE + LOGO

Bruce Russell is at the pinnacle of the Bridal industry as London’s leading wedding planner. His specialist services cater for weddings and civil partnerships, private parties and special occasions – delivered with passion, style and grace. Skinny delivered a responsive stunning CMS site to showcase Bruce’s expertise alongside designing his new mailing, En-Favour. Bringing the elegance and style of Bruce's signature we simplifield content to deliver the confident message that confirm that Bruce's services are in a league of their own....

Sonya

December 19, 2016

The Innerversity Course Creation + Design

Working with clear direction from the client we created a series of product images for Semester 1 of secretenergy.com Innerversity programme. An online set of spiritual teachings and information presented by teacher, author, inventor and entrepreneur Sevan Bomar....

Sonya

December 20, 2016

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