Graphic Design

Belong

Commissioned to rebrand and restructure the truelybelong.com website which provides information on the freedom and security across Dominica, Grenada and St Kitts and Nevis, through dual citizenship. Their current site did not speak to their high net-worth global audience, who needed this presented as an inspiring lifestyle opportunity. Image curation and editing was key to present a uniformed beautiful site that feels like a magazine. Skinny were also requested to redesign their quarterly magazine, Truly Belong, and newsletter to which we applied the clean modern stylings from the website to the publication to appeal to global luxury audience across a wide age range. ...

December 19, 2016

Luxure

Skinny were honoured to undertake a series of projects for The Luxure Group, whose assets include luxury style bible, Luxure magazine. The quarterly title needed a robust and meticulous CMS to give them complete pixel control of their site for each issue. We created a simple and stylish responsive site with CMS delivering full screen video backgrounds, audio and image transitions, data collection, plus delivery of media items and automation of tasks. The site went onto win 'Silver' for Best Homepage in the pan-European Awards for digital excellence at 2013's The Lovies Awards. We were also commissioned by the Business division to deliver several creative assets including a 2 minute animated promo, internal brochures, stationary and investor micro-site utilising their striking editorial imagery to create this array of sophisticated assets. We have subsequently updated the video to include a version in Mandarin with additional sections. TESTIMONIAL Skinny have consistently delivered exceptional creative works as part of the evolution of the Luxure brand, expertly showcased through unique and engaging animation tools and beautifully designed presentations, enabling us to successfully transition from brand build phase into a commercial proposition. Each piece of work is unique, delivered with meticulous attention and a real passion to exceed expectations. Jo James. Chief Executive. Luxure Group ...

December 16, 2016

Nicci French

Thursday’s Child is the fourth novel from authors Nicci French in their bestselling Frieda Klein series, following Blue Monday, Tuesday’s Gone and Waiting for Wednesday. Penguin needed a more contemporary and sophisticated feel for this bleak thriller for their 12 and 16 sheet Underground poster and then to roll this out to all adverts and point of sale for its back-title campaign....

December 19, 2016

Marcus

Skinny won the pitch to create a new online destination for Marcus, the Old Bond Street store that houses the most important collection of watches in the world. The website will be a new and critical sales channel for the boutique and it required a cross device, responsive site that not only beautifully showcased their immense catalogue but created excitement and a little fun with their stunning unique collection of Haute Horlogerie, each piece a one off commissioned by Marcus Margulies. The personality of each of these wonderful items were brought out through design – where else would you find a combination of Robots, Sharks, Divers, Clowns and Medieval books to name a few. We also created a platform for a easy to use Knowledge Base and spotlighted Marcus’s personal collection. The bespoke site is fully updatable via CMS. Concept, art direction, wire framing, UX design and video were all developed in house, but we brought in the wizards over at Appfly to do deliver on development. ...

December 16, 2016

Agents of Beauty

Freshly formed Agents Of Beauty who serve the luxury sector creating bespoke events and strategic consultancy required an identity and online presence that carried the essence of heritage mixed with a simple crafted human touch. The design of all elements evolved from the unique and very detailed logo we created that identifies and highlights craftmanship, layering elements and adding sketch work to collateral proved the order of the day and we delivered a beautiful set of stationery alongside presentation material and a brand guide. We brought in print star, Mark Hind at Project Arthur to deal with the complex output for the stationery. The website carried the same simple approach and put their stunning works front of house....

December 19, 2016

Book Sleeves

February 14, 2024

Le Vivisci

Exclusive Private Members Club needed a powerful logo and brand image that would be used to assist with the investment stage of the projects development. Working in collaboration with Ollie Weait, the challenge was to create an individual brand identity for a bespoke members club in France. The result draws on the almost magical symbology and esoteric methods of centuries of wine making in the region. The emblem was hand drawn in pencil on board before being finished in black draftsman's ink....

December 19, 2016

Orange

We worked with the Orange Global Sponsorship team for a period of two years creating an internal sponsorship hub to highlight and fully utilise their global deals, talent and successful marketing activity. The system included internal messenger, interactive asset calendar, sector overviews, KPI's per project, in addition to short promotional videos to launch new initiatives....

December 16, 2016

Moments In Music

“Moments In Music” (MIMs), a solid, timeless format that gives the Grammys a live TV, digital and experiential outlet, serving both brand partnerships and broadcast partnerships. Attention Seekers were developing a new intellectual property and we created this animation to bring their vision to life. The Grammys MIMs creates live stage moments where internationally renowned Grammy nominated artists can say ‘thank you’ to the people who have helped make their career, or have provided a significant tipping point. And once they’ve said thank you, they get to perform with the collaborator of their choosing – be it an international star or a local hero. “Moments In Music” (MIMs), a solid, timeless format that gives the Grammys a live TV, digital and experiential outlet. We created this pacy 2 minute animation using a mix of 2D and 3D, to describe the proposition that is Moments In Music, stylistically hitting home key facts while engaging with energetic and captivating animation....

December 16, 2016

Lesley Pearce

Design of the National Rail campaign for best-selling author, Lesley Pearce across 48 Sheet, 4 sheet and various landsites. Penguin wanted the imagery to have a feel of summer but to keep it simple....

December 20, 2016

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