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Nicci French National Rail + Press Campaign

Thursday’s Child is the fourth novel from authors Nicci French in their bestselling Frieda Klein series, following Blue Monday, Tuesday’s Gone and Waiting for Wednesday. Penguin needed a more contemporary and sophisticated feel for this bleak thriller for their 12 and 16 sheet Underground poster and then to roll this out to all adverts and point of sale for its back-title campaign.

Client

Penguin Random House

Category

Campaigns, Graphic Design

12sheet
16sheet
underground