Graphic Design

Belong

Commissioned to rebrand and restructure the truelybelong.com website which provides information on the freedom and security across Dominica, Grenada and St Kitts and Nevis, through dual citizenship. Their current site did not speak to their high net-worth global audience, who needed this presented as an inspiring lifestyle opportunity. Image curation and editing was key to present a uniformed beautiful site that feels like a magazine. Skinny were also requested to redesign their quarterly magazine, Truly Belong, and newsletter to which we applied the clean modern stylings from the website to the publication to appeal to global luxury audience across a wide age range. ...

December 19, 2016

Luxure

Skinny were honoured to undertake a series of projects for The Luxure Group, whose assets include luxury style bible, Luxure magazine. The quarterly title needed a robust and meticulous CMS to give them complete pixel control of their site for each issue. We created a simple and stylish responsive site with CMS delivering full screen video backgrounds, audio and image transitions, data collection, plus delivery of media items and automation of tasks. The site went onto win 'Silver' for Best Homepage in the pan-European Awards for digital excellence at 2013's The Lovies Awards. We were also commissioned by the Business division to deliver several creative assets including a 2 minute animated promo, internal brochures, stationary and investor micro-site utilising their striking editorial imagery to create this array of sophisticated assets. We have subsequently updated the video to include a version in Mandarin with additional sections. TESTIMONIAL Skinny have consistently delivered exceptional creative works as part of the evolution of the Luxure brand, expertly showcased through unique and engaging animation tools and beautifully designed presentations, enabling us to successfully transition from brand build phase into a commercial proposition. Each piece of work is unique, delivered with meticulous attention and a real passion to exceed expectations. Jo James. Chief Executive. Luxure Group ...

December 16, 2016

apetito AI Character

apetito Embraces AI-Assisted Art for Innovative Marketing Campaign We are thrilled to showcase our recent collaboration with award-winning food industry leader, apetito. Boldly venturing into the realm of AI-assisted art, apetito tasked us with creating Pixar-inspired 3D character brochures to bring their brand to life. Leveraging the power of generative AI, we efficiently generated initial concepts and designs. However, to ensure the highest quality, we dedicated time in Photoshop to refine and perfect the character. This crucial step involved correcting inconsistent features and enhancing scenes to align perfectly with apetito's brand vision. This project beautifully demonstrates how AI can be integrated into the creative process without replacing the invaluable human touch. It's exciting to see established brands like apetito embracing new creative directions and technologies. The Result? A captivating character that embodies apetito brand personality and engages their target customers in a fresh, innovative way. This project showcases how we can blend cutting-edge AI tools with traditional design expertise to deliver exceptional results for our clients. Not Quite Perfect? No Problem! We understand that perfection takes time. That's why we offer another round of revisions if the initial ideas aren't exactly what you envisioned. We're committed to making sure your vision comes to life flawlessly. Interested in exploring how AI-assisted design could elevate your brand's marketing? Let's connect and discuss the possibilities....

July 31, 2024

In Pursuit Book Sleeve

Very proud to have designed the sleeve art for the book "In Pursuit of Being" a beautiful journey through a young man's grief to the growth of knowing, insight and rebalance of spirit. It provides some interesting new mental perspectives....

February 14, 2024

Nicci French

Thursday’s Child is the fourth novel from authors Nicci French in their bestselling Frieda Klein series, following Blue Monday, Tuesday’s Gone and Waiting for Wednesday. Penguin needed a more contemporary and sophisticated feel for this bleak thriller for their 12 and 16 sheet Underground poster and then to roll this out to all adverts and point of sale for its back-title campaign....

December 19, 2016

Marcus

Skinny won the pitch to create a new online destination for Marcus, the London Berkeley Square store that houses the most important collection of watches in the world. The website will be a new and critical sales channel for the boutique that not only beautifully showcases its immense catalogue but creates excitement and a little fun with its stunning unique collection of Haute Horlogerie, each piece a one-off commissioned by Marcus Margulies. The personality of each of these wonderful items was brought out through design – where else would you find a combination of Robots, Sharks, Divers, Clowns and Medieval books among other concepts. We also created a platform for a Knowledge Base and spotlighted Marcus’s collection. Concept, art direction, wire framing, UX design and video were all developed in-house, but we brought in the wizards over at Appfly to deliver on development. ...

December 16, 2016

Agents of Beauty

Freshly formed Agents Of Beauty who serve the luxury sector creating bespoke events and strategic consultancy required an identity and online presence that carried the essence of heritage mixed with a simple crafted human touch. The design of all elements evolved from the unique and very detailed logo we created that identifies and highlights craftmanship, layering elements and adding sketch work to collateral proved the order of the day and we delivered a beautiful set of stationery alongside presentation material and a brand guide. We brought in print star, Mark Hind at Project Arthur to deal with the complex output for the stationery. The website carried the same simple approach and put their stunning works front of house....

December 19, 2016

Le Vivisci

Exclusive Private Members Club needed a powerful logo and brand image that would be used to assist with the investment stage of the projects development. Working in collaboration with Ollie Weait, the challenge was to create an individual brand identity for a bespoke members club in France. The result draws on the almost magical symbology and esoteric methods of centuries of wine making in the region. The emblem was hand drawn in pencil on board before being finished in black draftsman's ink....

December 19, 2016

Book Sleeve design by Skinny. A blend of AI and graphic design.

Awareness Book Cover

A book cover design that brings the beautiful topic of self-awareness to life. Using a blend of AI-generated images and Photoshop expertise, we've crafted a cover that captures the guide's essence, offering practical and inspirational steps to break down the invisible barriers we build. AI enhances our decades of design experience, enabling us to draft ideas and save valuable resources and costs quickly. This project is a testament to how AI can augment creativity without compromising the human touch. We also delivered a print that is gifted with each purchase....

August 6, 2024

AI-generated marketing images designed to enhance product visibility and engagement for health supplements

Organic 101 Plus Packaging + AI Images

Revolutionising Supplement Branding with Design + AI We recently collaborated with Organic 101 Plus to create a comprehensive branding package for their new product, Bustas El Capsules. The project seamlessly blended our design expertise with advanced AI technology to deliver a standout brand identity in the competitive health supplement market. Our Approach 1. Logo Design: We crafted a distinctive, modern logo that encapsulates the natural essence of Bustas El Capsules, but is presented as a serious supplement. 2. Product Packaging: We designed sleek, informative packaging highlighting the product's benefits and appealing to health-conscious consumers. 3. AI-Generated Marketing Images: Utilising advanced AI tools and our art direction expertise, we created captivating visuals to enhance the product's appeal across various marketing channels. These images were further refined in Photoshop to ensure the highest quality. The Result Organic 101 Plus now boasts a cohesive, striking brand identity that effectively communicates the benefits of Bustas El Capsules. The suite of high-quality marketing materials resonates with their target audience and stands out in the crowded supplement market. Why AI-Generated Images? This project demonstrates how AI can be seamlessly integrated into the creative process, enhancing efficiency and innovation without compromising quality. By combining AI technology with our traditional design expertise, we delivered exceptional results that exceeded Organic 101 Plus's expectations. Explore More Ready to elevate your brand's marketing with AI-assisted design? Check out our Lifestyle Image AI Pack for visual campaign solutions, or contact us to discuss bespoke services similar to our work with apetito. TESTIMONY Skinny's AI Image Pack and general services have made a big difference to our marketing. We got stunning, on-brand visuals in days, not weeks. It's like having a world-class studio at our fingertips. Game-changer for our campaigns. THEO ANDERSON, ORGANIC 101 PLUS ...

July 31, 2024

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