Thursday’s Child is the fourth novel from authors Nicci French in their bestselling Frieda Klein series, following Blue Monday, Tuesday’s Gone and Waiting for Wednesday. Penguin needed a more contemporary and sophisticated feel for this bleak thriller for their 12 and 16 sheet Underground poster and then to roll this out to all adverts and point of sale for its back-title campaign....
Elevating Jewellery Brand with AI-Generated Images We are excited to share our recent collaboration with Naude Bourn, a bold New York City jewellery brand that sought to revolutionise its marketing strategy. Traditional photoshoots were not delivering the desired impact, so we stepped in to create a series of AI-generated images that perfectly complement their exquisite jewellery pieces. The Challenge Naude Bourn needed high-quality, captivating visuals to enhance their marketing campaigns and social media presence. Traditional photoshoots were proving to be time-consuming and inefficient, failing to capture the brand's unique essence and bold style. Our Approach 1. AI-Generated Marketing Images: Utilising our expertise in art direction, we harnessed advanced AI tools to generate a series of stunning images. These visuals were designed to serve as the perfect backdrop for Naude Bourn's beautiful jewellery, ensuring each piece stood out. 2. Photoshop Retouching and Editing: While AI provided a strong foundation, we enhanced and refined the images in Photoshop. This crucial step involved correcting inconsistencies and adding professional touches to ensure a cohesive and polished look that aligned with Naude Bourn's brand vision. The Result The outcome is a collection of captivating images that seamlessly integrate Naude Bourn's jewellery, creating a visually striking and cohesive marketing campaign. These AI-generated visuals not only saved time and resources but also provided a fresh and innovative approach to showcasing their products. Why AI-Generated Images? This project beautifully demonstrates how AI can be integrated into the creative process without replacing the invaluable human touch. By combining AI technology with traditional design expertise, we delivered exceptional results that resonate with Naude Bourn's target audience. Explore More Interested in how AI-assisted design can elevate your brand's marketing? Check out our Lifestyle AI Image Pack for single character services, like this tailored for marketing and advertising. For more bespoke services, similar to our work with apetito, contact us to discuss your unique needs....
Design of the National Rail campaign for best-selling author, Lesley Pearce across 48 Sheet, 4 sheet and various landsites. Penguin wanted the imagery to have a feel of summer but to keep it simple....
Martina Cole is Headlines best selling crime and drama writer. Using an interview as the audio bed for this short sales presentation teaser we created a dramatic animated opener which sat alongside a multitude of presentation material we also designed....
4 Sheet Rail national rail campaign. Moody and clean was executed for this dark thriller....
Press Adverts for UK broad sheets The Times, Telegraph & The Guardian....
For London media production agency, Table Talk we created a striking sports montage and graphics layout to support their promotional competition mechanic displayed across the London City’s cafe tables…...
