Branding – SKINNY

Belong

Commissioned to rebrand and restructure the truelybelong.com website which provides information on the freedom and security across Dominica, Grenada and St Kitts and Nevis, through dual citizenship. Their current site did not speak to their high net-worth global audience, who needed this presented as an inspiring lifestyle opportunity. Image curation and editing was key to present a uniformed beautiful site that feels like a magazine. Skinny were also requested to redesign their quarterly magazine, Truly Belong, and newsletter to which we applied the clean modern stylings from the website to the publication to appeal to global luxury audience across a wide age range. ...

December 19, 2016

Secret Energy

Delighted to creatively and strategically assist the launch of the Secret Energy platform as it transitioned from the groundbreaking information and community platform, Resistance2010.com. Secretenergy.com is a spiritual and educational social platform with a multitude of in-depth content and large growing community. We created the UI, branding, visual content and oversaw site development pre-launch and launch for one year. We also provided digital strategy and management to create new streams of income which included the launch of the profitable 'The Innerversity' a series of online video presentations from Sevan Bomar, with accompanying course materials. The Innerversity now in Semester 2, launched Semester 1 in Summer 2015 this is now at 600+ subscriptions* set with a target price of $360 per course. The first semester averages equal $216,000+ in capitol which does not account for the uplift of traffic funnelled into the online store. TESTIMONIAL I have personally taken the time to write this recommendation due to the impact that Skinny has had on our project which encompassed Web Development, Branding, Design, and Marketing. In our experience we have dealt with few firms that have such a precise and constantly evolving expertise in these fields. We target a very complex niche market however this did not impede Skinny from determining and implementing exactly what was needed for our expansion. In short our entire launch plan that was staged to go live right before before our engagement with Skinny was “bloated” with a great deal of features, graphics, clashing glamour and glitz which as we learned did not actually represent our message or objectives but instead leaned on perceived functionality and graphic design to win over our clients. Needless to say the approach did not work and while we were heavily invested in our previous expenditure we needed a major overhaul because we could not go live with so many issues. In came Skinny with a team that not only allowed us to recover and proceed with our opening strong, but also catapult our main product, The Innerversity, to the top positions of visibility which we needed to surmount our competitors. In relation to ROI we have reached over 1000% percent as we have an ongoing product that was initially launched in tandem with Skinny services and continues to mature and gain steam due to our decision to hire them to find multiple sound solutions for our business. Sevan Bomar . Owner . Secret Energy * October 2016...

December 16, 2016

Black Links Global Rebrand

Commissioned for a full rebrand of the global directory, network and community service of Black Links, leaders in providing a multitude of network tools for business and consumers of African descent. A bright striking brand direction with a nod to tribal cultures was delivered and will be rolled out to the 130+ Black Link country sites in the forthcoming months. We also assisted with sites structuring for best possible user experience. Further project images and detail to follow…...

May 14, 2021

Agents of Beauty

Freshly formed Agents Of Beauty who serve the luxury sector creating bespoke events and strategic consultancy required an identity and online presence that carried the essence of heritage mixed with a simple crafted human touch. The design of all elements evolved from the unique and very detailed logo we created that identifies and highlights craftmanship, layering elements and adding sketch work to collateral proved the order of the day and we delivered a beautiful set of stationery alongside presentation material and a brand guide. We brought in print star, Mark Hind at Project Arthur to deal with the complex output for the stationery. The website carried the same simple approach and put their stunning works front of house....

December 19, 2016

Le Vivisci

Exclusive Private Members Club needed a powerful logo and brand image that would be used to assist with the investment stage of the projects development. Working in collaboration with Ollie Weait, the challenge was to create an individual brand identity for a bespoke members club in France. The result draws on the almost magical symbology and esoteric methods of centuries of wine making in the region. The emblem was hand drawn in pencil on board before being finished in black draftsman's ink....

December 19, 2016

AI-generated marketing images designed to enhance product visibility and engagement for health supplements

Organic 101 Plus Packaging + AI Images

Revolutionising Supplement Branding with Design + AI We recently collaborated with Organic 101 Plus to create a comprehensive branding package for their new product, Bustas El Capsules. The project seamlessly blended our design expertise with advanced AI technology to deliver a standout brand identity in the competitive health supplement market. Our Approach 1. Logo Design: We crafted a distinctive, modern logo that encapsulates the natural essence of Bustas El Capsules, but is presented as a serious supplement. 2. Product Packaging: We designed sleek, informative packaging highlighting the product's benefits and appealing to health-conscious consumers. 3. AI-Generated Marketing Images: Utilising advanced AI tools and our art direction expertise, we created captivating visuals to enhance the product's appeal across various marketing channels. These images were further refined in Photoshop to ensure the highest quality. The Result Organic 101 Plus now boasts a cohesive, striking brand identity that effectively communicates the benefits of Bustas El Capsules. The suite of high-quality marketing materials resonates with their target audience and stands out in the crowded supplement market. Why AI-Generated Images? This project demonstrates how AI can be seamlessly integrated into the creative process, enhancing efficiency and innovation without compromising quality. By combining AI technology with our traditional design expertise, we delivered exceptional results that exceeded Organic 101 Plus's expectations. Explore More Ready to elevate your brand's marketing with AI-assisted design? Check out our Lifestyle Image AI Pack for visual campaign solutions, or contact us to discuss bespoke services similar to our work with apetito. TESTIMONY Skinny's AI Image Pack and general services have made a big difference to our marketing. We got stunning, on-brand visuals in days, not weeks. It's like having a world-class studio at our fingertips. Game-changer for our campaigns. THEO ANDERSON, ORGANIC 101 PLUS ...

July 31, 2024

By Bruce Russell

Bruce Russell is at the pinnacle of the Bridal industry as London’s leading wedding planner. His specialist services cater for weddings and civil partnerships, private parties and special occasions – delivered with passion, style and grace. Skinny delivered a responsive stunning CMS site to showcase Bruce’s expertise alongside designing his new mailing, En-Favour. Bringing the elegance and style of Bruce's signature we simplifield content to deliver the confident message that confirm that Bruce's services are in a league of their own....

December 19, 2016

The Innerversity

Working with clear direction from the client we created a series of product images for Semester 1 of secretenergy.com Innerversity programme. An online set of spiritual teachings and information presented by teacher, author, inventor and entrepreneur Sevan Bomar....

December 20, 2016

Mary Martin London

Delighted to bring the stunning creations of outrageous UK Fashion Designer, Mary Martin to life in these fantasy campaign images. Photography by Vernon Doboshoff. We also created a mirco site to showcase news, awards and campaigns....

December 19, 2016

NSPCC ART GALA

National charity, the NSPCC partnered with Masterpiece London 2015. The focus of the partnership is The Art Gala at Masterpiece, which will be held in aid of the charity. The glittering event raised vital funds for the NSPCC’s post-abuse therapeutic ‘play therapy’ services, supporting children across the UK affected by sexual abuse. The event marked the third in a series of NSPCC fundraisers – each themed around a different genre of art – which have raised £3.7 million to date. It is organised by a committee of dedicated volunteers, well-respected in the fashion and art world. We were thrilled at the prospect of getting involved with such a cause. Under the direction of Francis Sultana, committee chair, we designed and produced all the collatoral for the event. Creating an identity in a gold and midnight blue, the invites individually numbered were delivered as a rolled silk screen canvas and tied with a satin bow, contained in a gold embossed wibalin covered bespoke box. The remaining items were printed with carefully sourced buckram embossed paper from GF Smith. The event held in June 2015 was deemed a wonderful succes raising over £1 million....

December 21, 2016

Information