“Moments In Music” (MIMs), a solid, timeless format that gives the Grammys a live TV, digital and experiential outlet, serving both brand partnerships and broadcast partnerships. Attention Seekers were developing a new intellectual property and we created this animation to bring their vision to life.

The Grammys MIMs creates live stage moments where internationally renowned Grammy nominated artists can say ‘thank you’ to the people who have helped make their career, or have provided a significant tipping point. And once they’ve said thank you, they get to perform with the collaborator of their choosing – be it an international star or a local hero. “Moments In Music” (MIMs), a solid, timeless format that gives the Grammys a live TV, digital and experiential outlet. We created this pacy 2 minute animation using a mix of 2D and 3D, to describe the proposition that is Moments In Music, stylistically hitting home key facts while engaging with energetic and captivating animation.